Woah is our bad word. And it feels so good.
The outdoors. This gear. We swear by it.
Smartwool has been a beloved product since 1994, but missed the emotional connection to become a beloved brand. Chase Woah is is a modern evolution of the Smartwool slogan and origin story; to go far, feel good, and experience more of the jaw-dropping, holy sh*t moments you only find outside.
Woah is our four-letter word, but Smartwool doesn’t give a f*ck what you call it—as long as you feel more of it.
Chase Woah. The first Smartwool Global Brand Campaign.
However you say it, it’s out there.
And Smartwool keeps you out there.
So you can keep chasing that feeling.
Woah like a pro.
Featuring Smartwool Athletes Malou Peterson, Bryan Iguchi, and Mary Rand.
